The Bowens Octabox 90cm been designed for use with Bowens brand lighting such as the Bowen XE400 flash head and can be used in studio or on location.
Softboxes are used to diffuse the light and create a soft and even light.
Octaboxes for the most part work the same way as softboxes do, however there are some subtle differences.
Of course the shape is the biggest difference, but this shape also specifically lends itself to portrait photography as it leaves an attractive and a natural circular reflection in the model's eye, just like the sun.